By  on October 15, 2018

WEARING THE MINIMUM: Trend forecaster Li Edelkoort has called on the European Union to set minimum prices for apparel. In the latest edition of Zeit Wissen, the bimonthly science magazine from German weekly Die Zeit, which hits the newsstands Tuesday, Edelkoort argues the EU has already done the same for agricultural products “so why not for bikinis and T-shirts as well?” Only together can consumers and the government overcome abuses in the fashion industry, she suggests. Given the many stages of production and poor working conditions involved, she notes it’s preposterous that a sandwich and a T-shirt can be sold for the same price. In her view, a minimum price between 25 euros and 30 euros for a T-shirt would be appropriate. “No law says that commodities must become cheaper and cheaper,” she said.

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