NEW YORK — Liz Claiborne Inc. and Marie Claire magazine want to wipe out domestic violence.

Tuesday was “It’s Time to Talk Day,” part of a national campaign that aims to break the silence and raise awareness of domestic violence, which studies have shown affects one in three women.

“Our company was founded by a woman, our customers are mostly women and this is an issue that has been in the closet,” said Paul Charron, chairman and chief executive officer of Liz Claiborne Inc., at the New York Stock Exchange Tuesday. “We really wanted to get involved, build awareness and bring this issue out of the closet.”

Charron and Lesley Jane Seymour, editor in chief of Marie Claire, rang the closing bell at the exchange.

“I think I may ring the bell a little early if I don’t like what’s going on here,” Charron joked shortly before the closing bell. “I think we’re down a bit.” (Claiborne’s stock closed Tuesday at $37.94, down 0.34 or 0.89 percent from the prior close.)

Included in the “It’s Time to Talk Day” events is a text messaging poll, occurring now through Oct. 21, where cell phone users can send a message with the word “talk” to ENDDV (36338). Sponsored by Claiborne and Verizon Wireless, users are asked to participate in a poll inquiring if they know someone who is a victim or perpetrator of domestic violence. The poll’s results will be released at the end of the month.

Claiborne has also partnered with Education Development Center Inc. to develop the Love Is Not Abuse curriculum, which aims to raise awareness about the problem of dating violence, recommend resources for students in need and, ultimately, prevent dating violence from occurring in the future. Teachers in participating schools began teaching the curriculum in ninth-grade health and English classes across the country. Love Is Not Abuse uses brief texts (poetry, short stories, excerpts from screenplays and theatrical plays) as a springboard to build young people’s awareness of how to make healthy choices in relationships and what to do if they are in abusive ones.

In addition, Claiborne hosted the Safe Place in the Workplace Company Hotline, where human resource executives called to discuss how they can begin an intimate-partner violence workplace program in their firms.

This story first appeared in the October 12, 2005 issue of WWD. Subscribe Today.

Claiborne will donate $1 to the National Domestic Violence Hotline, 1-800-799-SAFE, for every order placed on lizclaiborne.com during October.

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