L'Occitane en Provence's new bestseller serum Immortelle Reset.

BEIJING — The addition of LimeLife helped boost L’Occitane International sales for the six months ended Sept. 30, with the company taking in 585.4 million euros over the period, an improvement of 8.6 percent compared to the same time a year ago.

The company did not divulge profit but shared half-year, same-stores sales growth overall accelerated to 2 percent, from 0.6 percent in the first quarter this year.

Having acquired LimeLife at the start of the year, the U.S. grew aggressively, expanding 59.3 percent mainly due to LimeLife and continued momentum of the company’s core L’Occitane en Provence brand, despite having 15 fewer stores than the same period of last year. On a same-stores sales basis, the U.S. grew 3.3 percent.

Hong Kong was also a strong performer, growing 14.3 percent mainly due to the travel retail market segment, although it slowed from the second quarter due to pulled back spending from mainland Chinese tourists and the impact of Typhoon Mangkhut, which hit last month. China grew 13 percent “with contribution from all channels, supported by the Immortelle Reset serum launch, brand ambassadors — Liu Shishi and Lu Han, as well as the new web partner, JD.com.”

Reinold Geiger, chairman and ceo of L’Occitane, highlighted the performance of a new serum from the main brand called Immortelle Reset, saying “it is already one of our bestsellers globally.”

“It demonstrates the effectiveness of our hero product strategy, which aims to boost customer recruitment, brand awareness and our face care image,” he added. “It was also an important contributor to the broad-based improvement in many key markets. This leaves us in good stead for the stronger sales that we normally see in the second half of the financial year.”

The group’s brick-and-mortar store network remained stable at 1,555 locations, although 88 stores underwent refurbishing or a relocation, slowing from the 97 stores in the same period of last year.

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