While Lindsay Lohan’s legal woes are taking center stage once again, the actress’ apparel and accessories brand, 6126, has quietly receded from the shelves of department and specialty stores, according to checks by WWD.
This story first appeared in the February 11, 2011 issue of WWD. Subscribe Today.
Initially a leggings brand, 6126 made a splashy debut in 2008 and 2009 at upscale stores such as Nordstrom, Macy’s, Bloomingdale’s, Neiman Marcus and Limited Brands Inc.’s Henri Bendel, but representatives from those stores said this week they no longer carry the line.
According to 6126 co-founder Kristi Kaylor, the company changed its strategy of selling to department stores when it signed a licensing deal with DNAM Apparel in December 2009 and expanded its leggings line to apparel.
“Major department stores are not our business right now,” she said. “We’re looking for retail partners to represent the entire collection.”
While Kaylor said she has yet to show the collection to department stores, she admitted that the leggings have been a no-show in large retailers for “years.”
But part of collection includes a handbag line which, according to Lohan’s blog on 6126’s Web site, is to “be sold alongside 6126 apparel to better department stores and targeting retails [sic] such as Neiman Marcus, Nordstrom, Saks Fifth Avenue, Bloomingdale’s and other high-end specialty boutiques across the world.”
“The handbags are something different,” admitted Kaylor. “We’re making some changes with our partners but I can’t go into that now.”
While the brand, whose name refers to Marilyn Monroe’s date of birth, can be purchased on its own Web site and a handful of e-tailers, tracking down the collection in those “high-end boutiques” may be a bit harder than it seems.
Kaylor provided WWD a list of eight stores that she claimed received orders within the past two weeks. Of the four stores based in the U.S., two stopped carrying the brand at least two years ago, one store had closed and the other location’s address was not listed.
Last month, Footwear News reported that 6126 is launching a footwear line this fall, to be sold on its Web site, as well as at “stores already carrying 6126 clothing and other specialty shops.”
Kaylor brushed aside questions about the apparent lack of distribution.
“Everybody wants to write a negative story about Lindsay right now, but the real story is that Lindsay is a very talented designer,” she said. “The real story is that the brand is doing well. Sales have only increased.”
Lohan appeared at Los Angeles County Superior Court Wednesday and pleaded not guilty to a charge that she stole a $2,500 necklace. Her probation for a previous drunk driving conviction was revoked.