PARIS — L’Oréal said Wednesday it has acquired Coloright, the Israeli start-up company that develops hair fiber optical reader technology, for a long-term research program.
Terms of the deal were not disclosed.
Tel Aviv-based Coloright will continue to be managed by Sagiv Lustig, its chief executive officer.
The company will be part of L’Oréal’s international research and innovation center.
L’Oréal has been on the acquisition trail this year. In October, its U.S. branch signed an agreement to purchase Carol’s Daughter. In September, the French beauty giant scooped up Sayuki Custom Cosmetics and Brazil’s Niely Cosméticos. The NYX Cosmetics purchase was in June, while that of Magic Holdings International Ltd., Decléor and Carita were in April.

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