By  on May 25, 2018

LONDON – L’Oréal said Friday it has finalized the acquisition of Pulp Riot, a professional hair color brand launched by David and Alexis Thurston in the U.S.

The French beauty giant said that since its launch in 2016, Pulp Riot has been transforming the professional hair color market by creating “industry-leading content, and using social media to effectively inspire and educate stylists across the world.”

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