PARIS — L’Oréal released the first set of results from its sustainable development program, called Sharing Beauty With All, during a press conference here on Thursday.
It’s a plan that was introduced in October 2013.
Key findings for 2014 include L’Oréal had reduced carbon-dioxide emissions by half in absolute terms from a 2005 baseline, despite its production being upped by 22 percent in the same time frame. Sixty-seven percent of new products that were screened had a better environmental or social profile, and 54,000 jobs were created for people from underprivileged communities in social or financial difficulties.
Further, 67 percent of new L’Oréal products analyzed last year had an improved environmental or social profile, said Laurent Gilbert, the company’s director of sustainable innovation.
By 2020, the company intends to reduce its carbon-dioxide emissions, water consumption and waste production by 60 percent each, according to Frédéric Heinrich, director of European operations at L’Oréal. (Between 2005 and 2014, these were already lessened by 50.2 percent, 36 percent and 23.1 percent, respectively.)
Forty-six of the company’s raw materials stem from a renewable origin.
Also by 2020, the company expects all of its new products to have an economic or social benefit, such as a reduced environmental footprint, sustainable or green-chemistry ingredients, more environmentally friendly packaging or a positive social impact.
Alexandra Palt, director of L’Oréal’s corporate and environmental responsibility, referred to a marked disparity between consumers’ feelings toward sustainability and their actual purchasing habits.
But hurdles remain. For instance, 92 percent of people queried said that they would buy products with a social or environmental benefit if given the chance, but only 67 percent actually purchased such a product in the past 10 months, and just 45 percent have really tried to reduce their negative impact on the environment.
Sharing Beauty With All also include tools allowing customers to choose products based on sustainability criteria and extending access to top health care, social protection and training to its employees worldwide.