By  on September 7, 2018

REACH OUT: Wanting to learn more about who is buying what, L’Oréal USA Inc. has agreed to pay $312,900 to acquire customer data from bankrupt The Bon-Ton Stores Inc.

The customer data is explained in a bankruptcy court document as “promotable e-mail addresses.” Essentially that’s the list of customers, and their e-mail addresses, who have bought beauty products either online or at Bon-Ton’s now closed stores. The purchase price is subject to adjustment depending on the final customer count on the list. The court document detailing the purchase agreement said that if the number is less than 894,000, then the cash payable by L’Oréal shall be 35 cents multiplied by the final customer count.

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