Marcolin has acquired a majority stake in Russian eyewear distributor Sover-M.


In keeping with its recent expansion strategy, through this operation, the Italian company will control 51 percent of Sover-M and further develop its presence in the Russian market.  


“The signing of this agreement is a further step in the direction already taken by Marcolin to combine extreme care of our brands portfolio with increasingly direct, selective presence in the major global markets,” said Valerio Giacobbi, Marcolin general manager of sales, marketing and business strategies. “A partnership in this region, made possible with the support of a strong partner like Sover-M, will help to strengthen and balance our business in this important market.”


Last November, Marcolin set up a joint venture with Chinese eyewear manufacturer Ginko Group to boost its business China, while additional agreements with local distributors will be signed in the Middle East and Turkey within 2016.


The company, a year ago finalized the acquisition of U.S.-based Viva International Group, produces and distributes the eyewear collections of a wide range of fashion labels, including Tom Ford, Balenciaga, Montblanc, Roberto Cavalli, Tod’s, Swarovski, Dsquared2, Diesel, Just Cavalli, Ermenegildo Zegna, as well as Gant, Timberland, Cover Girl, Skechers and Guess. 


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