By  on May 21, 2018

LONDON —, which saw sales surge 44 percent last year, has been leveraging the power of personalization, broadening its reach into international markets, and attempting to get as close as possible to the consumer.

“Our mission is to become even more personal, closer and more in sync with the consumer. We want to be the reverse of the department store and offer the most personalized luxury experience to our customers,” said chief executive officer Ulric Jerome after the company reported sales of 293 million pounds in the 12 months to Jan. 31.

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