NEW YORK — Moët & Chandon is reviving its sponsorship of New York fashion shows with a new format, showcasing one designer, rather than a group presentation, starting with Behnaz Sarafpour’s spring collection.

This story first appeared in the June 24, 2002 issue of WWD. Subscribe Today.

Moet & Chandon will present Sarafpour’s collection during Mercedes-Benz Fashion Week, sometime during the Sept. 18-23 collections, although the location has not yet been determined.

The champagne maker had been sponsoring the Designer Debut group shows with 7th on Sixth since February 1999, for designers including David Rodriguez, Alice Roi, Sally Penn, Lizzie Disney, William Calvert, Robert Danes, Thomas Steinbruck, The Wrights, Alexandra Lind, Christine Ganeaux, Elisa Jimenez and Seth Shapiro. But last season, Moet & Chandon put the program on hold to come up with a new format, which will be called “Moet & Chandon Presents…”

“We considered European and American designers, but ultimately concluded that this was a year that our focus and support belonged to America,” said Bertrand Steip, vice president of Moet & Chandon. “Behnaz Sarafpour was our unanimous choice.”

Sarafpour introduced her signature collection in 2001, after working for houses such as Anne Klein, Narciso Rodriguez and Isaac Mizrahi and designing the Barneys New York private label collection. The spring show will mark her fourth collection. Her signature line is sold at all Barneys U.S. doors as well as at Kirna Zabete here.

“It’s a great partnership,” Sarafpour said. “We’re a very small company right now, and this allows us to combine our resources with theirs, to put together a better presentation. They’re really interested and support the level of work that we do. When you produce a luxury product, if you can match up with someone else who does the same thing in their field, it’s a match that makes sense.”

Her previous two shows were sponsored by Vogue and Sarafpour was also a nominee this year for the Council of Fashion Designers of America’s Perry Ellis Award.”

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