By  on February 28, 2019

MILAN — Moncler continues to grow at a double-digit pace, but chairman and chief executive officer Remo Ruffini feels the company is “almost like a start-up,” touting a new energy within and without, in the relationship with its customers and in the stores.

“We changed our business strategy and, after one year, we are very satisfied. There is energy in the stores, in customers, it’s like a new company, a start-up,” said an upbeat Ruffini as the company posted a 33 percent rise in net profits last year, reaching earnings of 332.4 million euros, compared with 249.7 million euros in 2017. “I don’t want to be pretentious, but the brand perception, the product, it’s all new and everyone feels happy. The Moncler Genius project helped us with different products and ideas and talk with different generations, we attracted young kids and they bring energy. We always work with quality in mind, for better product every day, we have very good distribution, the best locations, and we started to relocate some stores two and a half years ago to find better locations.” Ruffini also quoted Thomas Edison: “Vision without execution is hallucination.” The executive expressed his pride in the achievements of the company five years since the listing on the Italian Stock Exchange and 15 since his acquisition of Moncler. And the company forecast more growth in 2019.

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