MILAN — Moncler Group has tapped Alberto Lavia as its chief executive officer, joining the firm July 15.

This story first appeared in the June 1, 2010 issue of WWD. Subscribe Today.

The appointment comes as the group prepares for product expansion and gears up for a public listing sometime this year. Lavia, who exited his post as ceo at Façonnable Group in May, will also be in charge of the group’s other brands, which include Marina Yachting, 18CRR81 and Coast + Weber + Ahaus.

President and creative director Remo Ruffini said that Lavia’s appointment “represents a further strengthening of the managerial structure.”

Prior to his two-year stint at the Nice, France-based Façonnable, Lavia was chairman of Kenzo, which he joined from Gruppo La Perla, where he had held the same position. Prior to La Perla, Lavia held ceo positions at Polo Ralph Lauren Europe and Calvin Klein Europe.

Ruffini acquired Moncler in 2003. Last year, the company posted sales of 220 million euros, or $305.8 million at average exchange. A Moncler flagship is expected to open in New York this summer and there are plans to open about a dozen stores worldwide.

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