Direct-to-consumer makeup and skin-care business Younique Products has retained Morgan Stanley to find strategic alternatives, according to sources.

According to sources, the bank’s tech team is shopping the deal to potential buyers, including private equity firms. Neither Morgan Stanley nor Younique could make a comment at press time.

Younique focuses on selling a full range of makeup, skin care and tools primarily through social media. Instead of the traditional Tupperware-party model, Younique’s salespeople sell most products through virtual, video-conferencing events that allow an unlimited amount of participants.

The Lehi, Utah-based company was founded in 2012 by brother-and-sister team Derek Maxfield and Melanie Huscroft, and has since expanded to Canada, Australia, New Zealand, the U.K. and Germany.

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