PARIS — French trends agency Nelly Rodi has launched an investment subsidiary.

Called Nelly Rodi Money Box, it aims to take minority stakes in companies that are innovative and linked to the world of creation; are developing strongly; are profitable; have sales from 300,000 euros to 1 million euros, or $405,878 to $1.4 million at current exchange, and generate a large part of their revenues outside of France, Nelly Rodi said.

Nelly Rodi Money Box recently took a minority stake in the company operating Études, an activity including men’s fashion, contemporary photography book publishing and a consulting service for artistic direction.

To help finance Nelly Rodi Money Box, some funds were invested from Nelly Rodi’s sale of its holding in the Michel & Augustin company to the Pinault family.

Pierre-François Le Louët serves as president of both Nelly Rodi and Nelly Rodi Money Box.

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