Nike Inc. expects to post $28 billion to $30 billion in annual sales by 2015, Mark Parker, president and chief executive officer, said at the company’s analyst day presentation Tuesday.
The figures would be 34.2 percent to 43.8 percent higher than the $20.86 billion in fiscal 2011 sales reported on Monday.
“The overall value of the [company’s] portfolio is greater than the sum of its parts,” Parker said.
Although optimistic about the firm’s prospects, including those in North America, Parker said that the firm will experience continued pressure on margins in the first half of its new fiscal year, partly because of limited job opportunities for teens, an important consumer group for the Nike brand.
Don Blair, vice president and chief financial officer, noted that the goal for apparel, sales of which grew 8.7 percent in fiscal 2011 to $5.48 billion, is to grow it in the low double digits. Footwear in 2011 expanded 11.2 percent to $11.49 billion.
Overall, Blair said, revenues are expected to grow in the high-single to low-double digits in the first quarter and in fiscal 2012. Gross margin should recede 300 basis points in the first quarter and at least 100 basis points for the full year.
Eric Sprunk, vice president for merchandising and product, told analysts, “The apparel market is two times bigger than footwear.”
Sprunk noted that expansion opportunities are fueled in part by innovation in fabrication, such as ventilation, four-way stretch and recycled polyester.
He said that a few years ago, the company offered 11,000 products, a figure now reduced to about 7,000. However, just 34 styles are responsible for sales in excess of $10 million.
Sprunk told analysts that the company said four years ago it planned to grow its T-shirt business from $400 million to $1 billion in fiscal year 2015.
“We are now two years ahead of that plan,” he stated.
Charlie Denson, president of Nike Brand, told analysts that a year ago it expected $23 billion in annual revenues for the Nike brand by fiscal year 2015. Now the projection for the brand is up to between $24 billion and $25 billion.
Turning his attention overseas, Denson said that Nike is the number-one brand in China, where it topped $2 billion in revenues in fiscal year 2011, with plans to double again in a few years.
With the World Cup coming in 2014 and the Olympics in 2016, Brazil is considered perhaps the brand’s biggest opportunity. Denson said the country has “all of the ingredients” to become a $1 billion market by the conclusion of the 2016 Olympics.
Speaking of Converse, Roger Wyett, president of Nike Affiliates, said the brand has a “significant apparel opportunity” for growth. Fleece and denim are top sellers.
“It’s on its way to double revenue by 2015 to over $2 billion,” he said.
Reacting to stronger-than-expected fourth-quarter earnings, reported late Monday, and the analysts presentation Tuesday, investors sent shares of Nike up $8.28, or 10.1 percent, to $89.90.