By  on September 25, 2018

Nike Inc. has witnessed “record” engagement from its “Just Do It” ad campaign featuring former San Francisco 49ers quarterback Colin Kaepernick.

Speaking to investors following the release of its first fiscal quarter results, Mark Parker, chairman, president and chief executive officer of Nike, said he felt “very proud” of the campaign, adding that it resonated “quite strongly” with consumers around the world and introduced “Just Do It” to a new generation of shoppers.

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