The NPD Group, the Port Washington, N.Y.-based market research firm, has signed a deal with Wal-Mart Stores Inc. to receive and analyze its point-of-sale information in the U.S.
This story first appeared in the February 6, 2012 issue of WWD. Subscribe Today.
NPD receives information from more than 900 retailers representing 150,000 doors worldwide. The addition of Wal-Mart data is expected to strengthen this sales information and allow NPD to expand its portfolio of products and services. In fiscal 2011, Wal-Mart U.S.’ net sales exceeded $260 billion through its 3,804 retail units.
Under the agreement, NPD will receive sales data from Wal-Mart U.S. stores and walmart.com. The deal covers a broad range of general merchandise categories, including apparel, entertainment, home, hardlines and toys. The deal does not cover beauty. NPD and Wal-Mart will integrate Wal-Mart information into NPD reports, which are used by manufacturers and retailers to identify market opportunities and monitor business performance.
“This agreement is truly a game-changer for NPD and for the industry,” said Karyn Schoenbart, president and chief operating officer of NPD. “With Wal-Mart data, we will be able to provide our clients with world-class information and solidify our leadership position as the premier source of market insight in our industries.”
“Our agreement with NPD will provide Wal-Mart with deeper insights into what consumers are buying and what they are looking to buy,” said Cindy Davis, executive vice president of Wal-Mart global customer insights. “We are sharing our point-of-sale information so that we’re able to identify opportunities sooner and work with our manufacturer partners to develop more impactful customer-driven programs in the future.”
NPD recently signed an agreement with Sam’s Club to receive point-of-sale information from Sam’s Club and samsclub.com.