By  on January 28, 2013

NuOrder, the online and mobile marketplace linking retailers and fashion wholesalers, has four new investors bringing money and expertise to the enterprise.

The investor group now includes Adam Bernhard, chief executive officer of HauteLook; Sam Ben-Avraham, founder and former president of the Project trade show, and owner of the Atrium specialty stores; Betsee Isenberg, owner of the 10eleven Showroom, and Khajak Keledjian, co-founder of Intermix. According to NuOrder, the investments are all from the individuals, not from the companies they are associated with.

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