NEW YORK — In another bid to boost its fashion factor, sports eyewear firm Oakley Inc. has acquired The Optical Shop of Aspen, a group of 14 luxury eyewear boutiques based in Aliso Vieho, Calif.

Last month, Oakley acquired Oliver Peoples Inc., the Los Angeles luxury eyewear company.

“This is a continuation of the thought process [after the acquisition of Oliver Peoples],” said Scott Olivet, chief executive officer of Oakley. “As we tightened up on Oakley’s brand positioning, with sport performance and active [as the tenets of the brand]…we realized that there’s another market out there in fashion and premium eyewear. We want to create a platform in premium eyewear optics.”

Olivet said the Optical Shop deal will bring Oakley further into the prescription eyewear business, which it entered with the Oliver Peoples purchase, and develop the company’s retail capabilities. Oakley plans to open an undetermined number of stores in the U.S. and in time will open OSA boutiques internationally.

OSA, which was founded in 1970, carries such brands as Cartier, Chanel and Christian Dior at locations that include Newport Beach, Calif., Scottsdale, Ariz., Kansas City, Mo., and Aspen, Colo.

OSA also has an international branch that designs, distributes and owns the licenses to the Blinde, Chrome Hearts, Hiero, Kieselstein-Cord and Matsuda eyewear brands.

Larry Sands, founder and ceo of OSA, will remain ceo of OSA and will maintain independent ownership and operation of OSA International.

Oakley’s net sales last year amounted to $638.7 million and generated net income of $52.6 million.

This story first appeared in the March 15, 2006 issue of WWD. Subscribe Today.

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