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NEW YORK — Procter & Gamble’s beauty division is bidding adieu to one of its most respected leaders, Marc S. Pritchard, as he takes on a new and bigger role within the company.

Pritchard, currently president, Global Cosmetics and Hair Colorants, has been named president, Global Strategic Planning, P&G, reporting directly to A.G. Lafley, the firm’s chairman, president and chief executive officer. Pritchard’s new responsibilities, which take effect July 1, will include working with Lafley and P&G’s chief financial officer, Clayton Daley, “on strategy and structure and plans for sustainable growth looking out for the next five to 10 years,” Pritchard said.

While he will not be dealing with beauty day-to-day anymore — an industry he’s served for the past 20 years at P&G — Pritchard said he’ll still be close to it, since “beauty is a growth engine” for the company, and since he will continue his position as chairman of the Cosmetic, Toiletry and Fragrance Association, a role he assumed a year ago. Pritchard began his career at P&G 24 years ago in what is now the family and baby care division. He first touched beauty when P&G acquired the Richardson Vicks business in the Eighties.

Gina Drosos, vice president, Global Cosmetics, will take on Pritchard’s hair colorant responsibilities. Drosos, the driving force behind the Olay business, learned the company’s skin and cosmetics business while overseeing Western Europe, and has been running North America Cosmetics for nine months.

Esi Eggleston-Bracey, general manager, Deodorants/Old Spice, will become general manager, North America Cosmetics, overseeing brands such as Cover Girl and Max Factor. Eggleston-Bracey will report to Drosos, as will Patrice Louvet, vice president, Global Hair Colorants.

P&G is combining its professional and retail hair care businesses, to be overseen by one person, Chris Delapuente, in a new position. Delapuente will continue to report to Susan Arnold, vice chairman, P&G, Beauty & Health. Carsten Fischer, president, Global Professional Care, will now report to Delapuente.

The move will yield “greater synergies between the two businesses across innovation and sourcing,” Pritchard said. Paolo de Cesare, currently president, Global Skin Care, Personal Cleansing and Deodorants, will now focus exclusively on the skin care business. Mary Ann Pesce, currently president, New Business Development, will assume de Cesare’s responsibilities in deodorants and male personal care and cleansing.

This story first appeared in the May 25, 2006 issue of WWD. Subscribe Today.