By  on August 20, 2019

PARIS — Noting slowing traffic in stores, beleaguered jeweler Pandora reported declines in sales and profit over the second quarter as it gears up for a series of brand-relaunching events that kick off next week — including painting Los Angeles streets pink.

“This is only the start of our journey to improve our brand relevance and more will come in 2020. There is no quick fix in improving brand relevance, it is something we will build over time,” Alexander Lacik, president and chief executive officer of the Copenhagen-based company, said during a conference call with financial analysts. The Swedish executive joined the company over the quarter, following an extended interim period following the departure of Anders Colding Friis last August.

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