Parlux Fragrances Inc. has struck a deal with Marc Ecko Enterprises to develop fragrances for men and women, and while no schedule has been finalized, a men’s scent is to be launched first and could be on the market as early as next fall.
This story first appeared in the November 10, 2008 issue of WWD. Subscribe Today.
Since launching a T-shirt line in the early Nineties, Marc Ecko, founder and chief creative officer of his firm, has since built a more than $1.5 billion global business that includes the labels Ecko Unlimited, EckoRed, Marc Ecko Cut & Sew and Zoo York, as well as Complex magazine, and an accompanying Web site, and a video game and multimedia division.
“He’s a great artist and marketer, with designs that are aimed at youth culture,” Neil Katz, chairman and chief executive officer of Parlux, said of Ecko during an interview Friday afternoon. “We know that [his following has] a particular taste, and we felt it would be a great addition to Parlux to market to these young people,” Katz said, adding that Ecko’s properties are recognized worldwide.
Plans call for the scents to be carried in as many as 2,000 department store doors in the U.S. and in perfumeries and duty free stores worldwide. While neither Parlux nor Ecko divulged sales projections, industry sources estimate the men’s scent could do upward of $20 million in wholesale sales in its first year.