By  on May 24, 2018

The Victoria’s Secret turnaround keeps spinning as the brand continues to search for the right path forward.

When the uber sexy, in-your-face intimates brand started to grow stale,  parent-company L Brands Inc. started to change direction two years ago. It ditched swimwear and apparel, axed the brand’s famous catalogue and switched its promotional approach, cutting back on promotional mailers.

To continue reading this article...

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus