By  on December 12, 2017

Patagonia is a brand with activism at its core, but it’s still a business — and business seems to be booming after the company took a public stand against the Trump administration.

The company last week joined a group of conservationists in suing the administration after it announced the protected boundaries of Bear Ears National Monument, more than 1.3 million acres of land in Utah filled with Native American sites, would be reduced by more than 1 million acres, leaving only 15 percent of the land protected.

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