Following the sale of its Duracell battery unit to Warren Buffett, Procter & Gamble is casting its eye on its beauty businesses as it looks to unload 80 to 100 non-core product lines. First up is said to be Wella hair care, as first reported by Reuters.

​Wella, which includes both professional and retail hair care products, could fetch at least $7 billion. Goldman Sachs has reportedly been tapped to explore the sale, but was not available for comment. Henkel, which had expressed interest in Wella when P&G snapped it up for $4.9 billion in 2003, leads the list of suitors. Industry sources don’t rule out parceling out the Wella business, especially since the professional business is strong in Europe. Although P&G brands dominate the U.S. mass market hair care landscape, Wella never gained significant traction in the crowded retail hair business.

​Last year P&G revealed plans to divest brands to focus on its powerhouses like Tide and Pampers. P&G did not comment on the reports Wella is on the block. Its Braun division could be next to go, sources said, as well as some of its fragrance holdings.

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