Procter & Gamble’s Old Spice is on the list of brands facing potential class-action lawsuits.
Rodney Colley filed a lawsuit against the deodorant label earlier in March, alleging the product routinely causes rashes, irritation, burning or other injury. The suit seeks damages of at least $25,000, plus restitution and disgorgement.
The suit calls out Old Spice After Hours, Champion, Pure Sport High Endurance, Arctic Force High Endurance, Bearglove, Lion Pride, Swagger, Fresh High Endurance, Aqua Reef, Classic Fresh, Fiji and Wolfthorn deodorants. It includes photographs of the underarms of Colley and other people, claiming Old Spice products caused irritation and other problems. “In addition to blog complaints, YouTube features numerous videos also documenting armpit irritation, rashing and burning caused by Old Spice deodorant,” the suit states.
P&G issued an official statement: “The safety of the men who use Old Spice is the foundation of everything we do. We go to great lengths to ensure our products are safe to use, and tens of millions of men use this product with confidence and without incident every year. A small number of men may experience irritation due to alcohol sensitivity, a common ingredient across virtually all deodorant products. For men who have experienced a reaction to a deodorant, an antiperspirant may be a better option because they have a different formulation. If anyone using Old Spice has questions, we encourage them to call us at 1-800-677-7582.” A P&G spokesman also said less than .01 percent of Old Spice users report adverse reactions.
Colley’s lawyer, Thomas Connick, says the firm has had “many inquiries” from consumers looking to join the class. The suit was filed by Connick Law LLC and the Law Offices of Edward W. Cochran.
Old Spice isn’t the only brand facing a class-action suit. Jessica Alba’s The Honest Co. was hit with a suit that alleged its Honest SPF 30 sunscreen was ineffective. Wen hair care is also facing a suit that alleges it causes hair loss, and Just for Men is facing a proposed class action alleging the product doesn’t properly warn consumers about burns and allergic reactions.