NEW YORK — Polo Ralph Lauren Corp. has hired Tenley Black as vice president of women’s public relations, effective March 13.

Black, who joins Polo from Celine, where she was director of communications for North America, will be in charge of global communications for the women’s fashion team. In that new role, she will work closely with the company’s fashion offices in Europe and Asia to ensure consistency in coverage. Black will report to David Lauren, senior vice president of marketing, advertising and corporate communications.

“Tenley is a valuable addition to our women’s fashion public relations team,” said Lauren in a statement. “Her media relations and strategic planning insights will be instrumental as we continue to strengthen our women’s brands for future global growth.”

As reported, Maria Prorok is joining Polo as vice president of men’s public relations from GQ magazine, where she is fashion and accessories market editor, on March 27.

Black and Prorok are taking over responsibilities held by Rebekah Hirsch-McCabe, who was Polo’s vice president of fashion communications and oversaw both the men’s and women’s areas for the brand. Hirsch-McCabe left Polo last year to head the U.S. communications effort at Chanel.

This story first appeared in the March 6, 2006 issue of WWD. Subscribe Today.

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