By  on March 9, 2018

MILAN — Prada reported net profits of 249 million euros in the 2017 fiscal year ended Dec. 31, down 4.3 percent compared with 260.2 million euros in the previous year. Revenues  decreased 3.6 percent to 3.05 billion euros, compared with 3.17 billion euros in the previous year. The financial data refers to 12-month pro-forma data from January to December both for 2017 and 2016 for transparency because year-end has been brought forward to Dec. 31 from Jan. 31.

Despite the declines, chief executive officer Patrizio Bertelli said he was satisfied with the progress made in 2017. “In the second part of the year and in the first months of 2018 sales trends have been progressively improving, thus demonstrating the first significant results from our ongoing strategic initiatives across the group.”

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