By  on April 19, 2018

The Procter & Gamble Co.’s beauty business drove organic sales up 5 percent in the fiscal third quarter as the company leaned more on higher-end products.

“Skin- and personal-care organic sales increased double digits driven by continued strong growth of the super-premium SK-II brand and Olay Skin Care as well as premium innovation in the Personal Care category,” the company said in its third-quarter report. “Hair Care organic sales were unchanged as the impact from product innovation was offset by competitive activity.”

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