By  on January 4, 2005

NEW YORK — BBC Ice Cream LLC, musician and producer Pharrell Williams’ apparel and footwear brand, has filed suit against Reebok International, accusing the sneaker giant of breach of contract and seeking damages in excess of $4 million.

In a complaint filed in Manhattan Federal Court on Dec. 17, BBC, which stands for Billionaire Boys Club, accused Reebok of violations on three counts of breach of contract relating to an apparel licensing agreement reached between the two companies in October 2003.

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