reiss store

LONDON — British label Reiss is delving deeper into the U.S. market, with 14 new points of sale set to open in 2020 in partnership with Bloomingdale’s and Nordstrom.

The move comes after the label delivered strong sales performance in 2019, with the U.S. market being one of the “standout performers,” according to the company’s chief executive officer Christos Angelides.

Sales grew 21.9 percent to 227.4 million pounds in the last year, with 67 new points of sale having been opened, 29 of which were located in the U.S.

“Twenty-nineteen was an excellent year for Reiss on all metrics and represents the culmination of driving Reiss through two years of transformation. We continued to invest heavily in the design, styling and quality of our collections. Customers have noticed the improvements by purchasing more clothes at full price on a like-for-like basis than ever before,” said Angelides, also pointing to a series of operational improvements being implemented online.

“Going forward into 2020, we have budgeted on a more conservative basis, but we believe there is significant headroom for the Reiss brand to grow on a scalable and sustainable basis,” he added, highlighting the U.S. market and the company’s e-commerce platform as having the most growth potential.

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