By  on May 1, 2015

While Revlon has been mentioned as a possible suitor for Procter & Gamble’s beauty brands, the company made a different acquisition today. Revlon snapped up U.K.-based licensee and distributor CBBeauty for undisclosed terms. The deal includes U.K. distributor SAS & Company.

Founded in 2011 by Corrado Brondi, CBBeauty distributes and markets the boy band One Direction’s fragrances and beauty products, which are now distributed in more than 80 countries. Our Moment One Direction was one of the few women’s fragrances showing sales growth in all mass doors last Christmas, according to IRI data.

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