Revolve is almost ready to take the plunge.
The Millennial-obsessed, influencer-savvy, e-commerce company is said to have already filed for an initial public offering — but secretly under the JOBS Act. That process, which is available to smaller companies, has helped the firm meet with would-be investors and test the market.
Now, the Los Angeles-based firm could be ready for its big reveal and officially set the offering process motion under the public eye. (The company was already getting a little extra attention Friday, having apologized for the tone-deaf move of putting an LPA and Lena Dunham slogan shirt meant as a protest against body shaming on a slender model).
A Revolve registration statement could be unveiled within a week, laying bare the internal workings of the company, including the sales and profits that have piqued the interest of the investment set.
The spokeswoman for the five-year-old company, run by cofounders and co-chief executive officers Mike Karanikolas and Michael Mente, declined to comment on Friday.
The firm is said to be working on the offering with Morgan Stanley and Credit Suisse, which both declined to comment.
Revolve was exploring its options with other bankers last year and while one source said an outright sale of the business was pursued at first, the process switched over to an IPO.
The timing might well be right for another techie fashion offering.
Stitch Fix Inc. went public in November and, while it stumbled at first, its stock started making a dramatic move higher this summer. And last month, Farfetch filed for an offering that is set for Sept. 21 and could value the online platform at as much as $4.9 billion.
The market is also still at a high and while an economic downturn does not seem to be in the immediate future, there is a sense that the getting might be about as good as it gets right now.
Revolve has backing from private equity firm TSG Consumer Partners, which invested in the company in late 2012 — nearly six years, or relatively ripe by PE standards. A spokeswoman for TSG declined to comment.
On its web site, TSG noted that it served as a “strategic partner” with the founders, helping them “evaluate opportunities to grow the business and scale profitably.”
TSG aided in the development of Revolve’s in-house brands, which recently made up about a quarter of the business. The private equity firm was also said to have helped Revolve get into the beauty business in 2016.
Over the 2012-2016 time period, TSG said the company’s net sales saw a compound annual growth rate of about 45 percent. The business was said to see sales hit $1 billion this year.
That’s the kind of growth trajectory that investors, particularly in fashion, can get behind.