PARIS — French fashion house Sonia Rykiel has mandated Edmond de Rothschild Corporate Finance to study the possibility of selling a minority stake in the family-owned house in order to speed up its expansion, president Nathalie Rykiel said Monday.

This story first appeared in the July 12, 2011 issue of WWD. Subscribe Today.

“I have not taken any decision,” Rykiel told WWD, adding that the brand was capable of continuing its development without outside partners. “I have only just started analyzing the possibility. I don’t know if it’s something I want to pursue, but I want to develop the brand. It has huge potential, in Asia obviously, but elsewhere also.

“I know that I can go much faster and further with outside help, but I am not even at the stage of contemplating whether the partner should be French or international,” Rykiel added.

Sonia Rykiel posted sales of 89.6 million euros, or $118.9 million, in 2010, roughly flat versus the previous year, she said.

Rykiel said she had approached Laurence Danon, chairman of the executive board of Edmond de Rothschild Corporate Finance, because of her expertise in fashion, namely through her previous post as president of department store chain Printemps.

load comments
blog comments powered by Disqus