Sally Beauty Holdings Inc. is taking on the Netherlands with the acquisition of Kappersservice Floral and two related firms, Hair Zone and Exphair.

The deal, terms of which were not disclosed Wednesday, boosts the Denton, Tex.-based firm’s European footprint with 19 stores and 33 direct sales consultants serving beauty professionals and consumers.

Over the past 12 months, the three companies posted revenues of about 22 million euros, or $30.7 million at average exchange. Sally Beauty has annual revenues of more than $2.9 billion annually and said the deal would be neutral, after integration costs, to its earnings next year.

“The acquisition of Floral Group is another important step in expanding our international footprint,” said Gary Winterhalter, chief executive officer of Sally Beauty. “It is the largest professional beauty supply group in the Netherlands and brings us an outstanding format to broaden our reach in serving both the professional and retail customers in Europe. This acquisition is highly complementary with our existing Belgium-based Pro Duo business.”

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