In the world of magazine advertising, September issues — with their glut of fashion and luxury pages — are typically the most important of the year. But thanks to the special onserts being packaged with a number of major titles in September, this will be a difficult year to judge. After all, it’s hard to say who, exactly, is up and who is down when there’s a comfy layer of padding obscuring what’s underneath.

Condé Nast titles will have the latest installment of “Fashion Rocks” attached to September issues going to many of their subscribers. That means Teen Vogue, which was already up over its corresponding 2005 issue, will post a 57 percent increase for September, with 269 pages. Meanwhile, even with “Fashion Rocks,” Vogue, which last year counted the first issue of Men’s Vogue as part of its September ad page totals, will be down 9.5 percent for September this year, to 625.4. Several other Condé Nast titles, such as Vanity Fair and Jane, which have seen pages dip all year, were able to file their first big percentage gains of 2006 courtesy of the onsert.

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