Sequential Brands Group Inc. has found its new leader.

The New York-based company has named David Conn chief executive officer and a member of the board of directors. He succeeds Karen Murray, who resigned in October.

Conn has more than 25 years of experience in brand management and marketing and served most recently as ceo of ThreeSixty Brands, where he was instrumental in acquiring and relaunching the FAO Schwarz and Sharper Image brands.

William Sweedler, chairman of the board of Sequential, said, “David Conn is an innovative, strategic and entrepreneurial executive with an established track record of building and transforming businesses with strong global consumer brands. He brings with him a wealth of knowledge in the retail sector and strong industry relationships, which will be invaluable to Sequential as we embark on this next chapter.” 

Sweedler also thanked Sequential president Chad Wagenheim for his “leadership during this transition period and look forward to Chad continuing in his role as he now partners with David to drive the business forward.”

Conn pointed to Sequential’s brand portfolio, which includes Joe’s, Ellen Tracy, Jessica Simpson, And1, Gaiam, William Rast, Heelys, Caribbean Joe and Avia, and said he is looking forward to furthering their potential.

At ThreeSixty Brands, Conn oversaw a new distribution strategy for FAO Schwarz brand that included a new New York City flagship and an e-commerce platform. 

Prior to ThreeSixtyBrands, Conn was ceo and a board member of True Religion. He was also president of VF Corp.’s retail licensed brands division and led the company’s acquisition of premium denim brand Rock & Republic. From 2004 to 2008, he served as executive vice president of Iconix Brand Group.

Sequential is one of the brand marketing firms interested in purchasing the Joseph Abboud brand from Tailored Brands. Sequential has been having some financial challenges of late. In October when Murray resigned, the company’s board said it was conducting a broad review of strategic alternatives focused on maximizing shareholder value, which could include the divestiture of one or more existing brands, the acquisition of one or more new brands, a stock buyback program, or other initiatives. It hired Stifel to serve as its exclusive financial adviser to help in the process.

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