LONDON — Sergio Rossi has tapped the billionaire entrepreneur Adrian Cheng as it looks to expand in the Chinese market and speak to the younger generations of Millennial and Gen Z luxury consumers.
By partnering with Cheng’s Luxba Group, the brand management and distribution house based in Hong Kong and Shanghai, the Italian footwear label is aiming to accelerate its growth in China as well as benefit from Cheng’s growing business platform, which includes investments in the likes of Moda Operandi, Dazed Media and Not Just a Label, as well as the museum-retail concept K11 Art Mall.
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Photographed by Kuba Dabrowski/WWD
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