By  on March 18, 2019

GENEVA — Shiseido Co. Ltd. posted a sharp increase in international trademark application filings in 2018 to 79, up from 33 a year ago, and moved the company up 37 places to be ranked seventh globally, just a few slots behind second-place L’Oréal with 169 applications, down from 198, a report by the World Intellectual Property Organization said.

The WIPO report shows a growing concern by fashion and beauty companies in the global economy to protect their brands and commercial interests, in particular, against abuse by counterfeiters — both online and via traditional retail distribution — with filings in a broad range of categories, from apparel and footwear to textiles and leather goods.

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