Sports Direct International plc has added to its stake in Iconix Brand Group Inc.

In a filing with the Securities and Exchange Commission on Thursday, the company revealed it now has an economic interest of 7.3 million shares, or 13.01 percent. The stake represents an indirect economic interest through contracts for difference.

Sports Direct has been acquiring shares in the brand management firm. It first disclosed a stake of 4.3 million shares in early January. That was followed shortly thereafter with an additional purchase that brought its interest up to 5.6 million shares. It made an additional purchase, also in January, which gave it ownership of nearly seven million shares.

Sports Direct offers a wide range of products and brands in its stores and online. It has long been keen on Umbro, which Iconix acquired in 2012 for $225 million.

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