Steiner Leisure Ltd. marked the completion of its $100 million acquisition of Bliss World Holdings Inc. from Starwood Hotels Inc. this week by ringing the Nasdaq opening bell in Manhattan on Thursday.

This story first appeared in the January 8, 2010 issue of WWD. Subscribe Today.

“This is a well-established U.S.-born brand,” said Leonard Fluxman, president and chief executive officer of Steiner Leisure, “and this acquisition extends our portfolio so we can continue to grow the beauty category.”

Members of the Bliss team, decked out in the brand’s signature robin’s egg blue, were on hand distributing free Glamour Gloves, which are designed to moisturize the hands, to passersby in Times Square and they joined Fluxman on stage during the bell ringing with cheers and applause.

“Bliss has revolutionized the day spa industry,” said Fluxman. “It’s about fun, edgy, chic products with a broad range appeal, which makes the brand unique.”

Bliss’ sister brand, Laboratoire Remède, was also acquired in the deal.

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