By  on November 17, 2017

Stitch Fix Inc. — which has a business model that helps it avoid price promotions by individually appealing to shoppers — had to take a price cut on its own stock.

The buzzy company priced it shares at $15 each in its initial public offering, below the $18 to $20 it had projected. But once the stock hit the open market, investors gave the company a boost, trading its shares up as much as 23.5 percent to $18.53. After almost an hour of trading on the Nasdaq, the stock was up 14.3 percent to $17.19.

To continue reading this article...

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus