Strategic Holdings Group Inc., a private equity firm based in Strongsville, Ohio, has acquired Buzzskin Inc., which markets upscale men’s personal care items through its Web site, Buzzskin.com.

This story first appeared in the February 15, 2010 issue of WWD. Subscribe Today.

Terms of the deal, which was closed Feb. 3, were not disclosed.

Buzzskin, a privately held firm based in Aliso Viejo, Calif., carries men’s grooming products such as facial, shaving and antiaging items from brands such as Baxter of California, Menscience, Balla Powder, Sharps, Jack Black and Urth.

The firms called the deal an “aggressive addition” to Strategic’s business, which also includes Cable Ties Unlimited Inc., Strategic Consulting Inc., Wisebass.com, Sound Opinions Inc., Tele-Surveys, Foodzilla.com and Newsstandbuys.com.

With Buzzskin as the firm’s first online retail business for consumers, the acquisition stands to expand Strategic’s online presence. Strategic plans to grow Buzzskin through new customer acquisition via an online, e-mail and affiliate marketing campaign.

“This acquisition will continue to strengthen Strategic Holdings Group as a leading provider of quality products and solutions both for the business-to-business and business-to-consumer targeted markets,” stated D. Scott Hinckley, president of Strategic Holdings Group Inc. “The addition of Buzzskin’s portfolio will enable Strategic to tap into a premium, yet still maturing, upscale men’s market. It further broadens Strategic’s reach into e-commerce, which will be the focus of the company in 2010.”

The online market for men’s personal care products appears to be heating up these days. On the same day the Buzzskin deal was closed, Bellevue, Wash.-based Drugstore.com Inc. announced the launch of its own men’s personal care Web site, called Athisbest.com, which carries a wide range of men’s personal care products, including men’s grooming, health, home, sex and fitness items. Some of the same personal care brands can be found at both Buzzskin.com and Athisbest.com.

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