Stuart Weitzman’s former chief executive officer is about to drop his second collection from his luxury fashion sneakers brand for both men and women.
Capitalizing on the popularity of exclusive drops by brands such as Supreme, StreetTrend will launch PS821 (the PS stands for Project Social) — a limited-edition line of Italian-made luxury sneakers, with no more than 500 pairs of any single style in existence.
“The PS821 mission is to do something that’s never been done before — produce luxury items in limited runs,” explains Wayne Kulkin, who set up StreetTrend in 2017 as a joint venture with Hilco Global’s chairman and ceo Jeffrey Hecktman.
Kulkin spent over two decades at Weitzman, helming it both before and after the brand’s acquisition by Coach Inc., now named Tapestry Inc., so he knows a thing or two about the footwear market.
“Our PS821 sneaker launch adds the elements of exclusivity and authenticity, which are central to what luxury consumers are seeking. They want to express their own unique look from head to toe, and they avoid brands that are mass-produced and sold everywhere,“ he added.
As well as exclusivity, the brand also has a charitable element. Consumers can choose from three charities (No Kid Hungry, Water.org and The Trevor Project) to which StreetTrend will donate 8.21 percent of the purchase price.
The inaugural drop will launch with two key silhouettes, the Alpha (a core classic low-top) and the Bolt (a core classic runner with a neoprene upper and TPU accents).
Sizes range from 35–48 EU, priced between $375 and $450. Each pair will be numbered individually and delivered with a certificate of authenticity.