By  on October 17, 2017

Carlyle’s investment in Supreme not only gave the company a $1 billion valuation but also raised a series of questions: How did it score such a big valuation? What does that higher profile mean for the future of the business? And just when did the cooler-than-thou skate brand become so corporate?

The first two questions remain unanswered. The private equity giant has not spoken about its $500 million investment and is said to have agreed to not talk about its 50 percent stake given concerns about what it would do to the brand’s street cred. And the business’ future remains to be seen, although the early indications are that plenty of people are still more than willing to snatch up the brand’s looks.

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