Premium U.K. activewear brand Sweaty Betty has received a “strategic growth investment” for an undisclosed amount from Catterton, a private equity firm.

The company’s founders Tamara Hill-Norton, creative director, and Simon Hill-Norton, chief executive officer, will remain with the company and continue to lead the management team.

Jon Owsley, a Catterton partner, described the brand as “cutting edge style, high quality and superior performance.” He said Catterton saw a “tremendous opportunity to build on these strengths and to extend Sweaty Betty’s reach in both new and existing markets.”

Sweaty Betty has over 40 boutiques in the U.K., including concessions in Harrods and Selfridges. It also has two boutiques in the U.S. The brand also operates a U.S. website and sends out seasonal catalogues to consumers stateside. The investment from Catterton will help the company expand in key markets, including the U.S.

“Catterton has an unparalleled record of helping other retail and consumer companies, including health and wellness brands, to reach their goals. Catterton understands the consumer industry and importantly to us, they also share Sweaty Betty’s belief that fitness, fashion and lifestyle go hand-in-hand,” said Simon Hill-Norton.

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