The Limited may rise again, as Sycamore Capital Partners said it intends to “reintroduce” the brand at some point.
The private equity firm only said the reintroduction will take place “at a later date” and didn’t specify whether any roll out would be strictly online or include availability in stores.
A Sycamore spokesman declined to comment further on plans for the brand.
Sycamore acquired The Limited and its intellectual property during a bankruptcy auction early this week with a total bid of $26.8 million, after acting as the stalking horse bidder for the assets.
The retailer in January filed for bankruptcy and proceeded to close all of its stores, but it wasn’t clear then what Sycamore’s plans were for the assets, should it win them at auction. However, The Limited held out its web site as “temporarily” shut down, leaving open the possibility that the brand could continue online.
This is a path Sycamore has followed before — in 2014, it acquired Coldwater Creek’s IP assets through bankruptcy after all the stores were shuttered and brought back the nameplate as an online only brand.