with contributions from Faye Brookman
 on June 17, 2016

Revlon Inc. could be the answer to many of Elizabeth Arden’s problems — and vice versa.

“Although neither company has been really thriving, they’re not dead,” said Andrea Weiss, founding partner at The O Alliance. “This isn’t like they combined two really bad companies hoping to get a better outcome. There are a lot of assets in both portfolios, and if you could really get those synergies that are being projected…you could end up with a significantly more productive entity.”

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