1. Hanes2. Victoria’s Secret3. Fruit of the Loom4. Playtex5. Jockey6. Bali7. Joe Boxer8. Maidenform9. Vanity Fair10. Calvin Klein Underwear Big changes on the retail landscape are beginning to impact the status of major intimate apparel companies, particularly national brands that are sold at department stores. Lackluster sales and dwindling consumer confi dence are hitting the longestablished position of a number of brands that have traditionally been the foundation of lingerie business at the nation’s biggest retailers.
To battle the tough economy, a majority of innerwear companies in the $12.6 billion (retail) industry have cut budgets for advertising, marketing and even point-of-sale materials. As a result, while the number of innerwear power brands in the overall WWD100 remains strong — 13 brands versus 15 brands last year — the rankings for a number of household names from Bali, Playtex, Wonderbra and Jockey to Maidenform, Vanity Fair and Just My Size, have fallen. In some cases, brands including Olga, Warner’s and Vassarette dropped off the WWD100 scoreboard, while Just My Size disappeared from both the overall 100 and the Top 10 list this year.
“I’m looking forward to jumping into the creative process and exploring fashion through a different lens,” said actor Michael B. Jordan exclusively to WWD about becoming the first face of @coach ‘s men’s business. Not only will the actor appear in its global ad campaigns, but he will also create a capsule with designer Stuart Vevers. Tap the link in our bio to learn more. #wwdfashion
“The name of the show is GP — giant pockets,” said Karl Lagerfeld pre-show, in his backstage meeting room at @Fendi to Bridget Foley. @Bellahadid was one of the many famous faces who graced the catwalk including @Gigihadid, @Adwoaaboah, and yes, even @Kendalljenner. #wwdfashion
Photographed by Kuba Dabrowski/WWD
“We are obsessed with Fendi and we want to share this obsession,” said CEO Serge Brunschwig to WWD. @Fendi will be releasing a new capsule collection Oct. 16 centered around the Fendi/Fila logo created by Instagram artist @Hey_reilly. Further proving the logo trend isn’t going anywhere. Link in our bio for more details. #wwdfashion